The UK’s First Frictionless Safety Platform

Launched in Inverness. Powered by The Startup Agency.

The "App Wall" Barrier

In an emergency or a moment of vulnerability, nobody has time to search the App Store, download a 50MB app, register an email, and remember a password. Friction is the enemy of safety.

The Data Privacy Fear

The public is tired of being tracked. They will not download a “Council App” because they fear data harvesting. This leaves your most vulnerable citizens unconnected.

The "Static Sign" Issue

Printed “Help Point” signs are often vandalised, faded, or outdated. Updating a sticker on a lamp post costs thousands in labour. Updating a digital link costs zero.

THE SOLUTION

No Downloads. No Sign-Ups. Just Safety.

Works on 100% of smartphones. A user scans a QR code (on a lamp post, coaster, or taxi window) or taps an NFC tag. The safety dashboard opens instantly in their browser.

Zero Cost Updates

Need to change the emergency number? Need to add a warning about a road closure? We update the central link, and every QR code in the city updates instantly.

Your Digital Guardian

Static signs are silent. Safety Links are active.

Direct Click-to-Call One-tap connection to Police and Support Services. Bypasses the keypad to save critical seconds in an emergency.
Push Notifications Broadcast real-time alerts for road closures, incidents, or severe weather directly to the public’s phone.
PWA Technology No App Store download required. Loads instantly via QR or NFC, ensuring zero friction and total privacy.
Instant Updates & Missing Persons Police can update info or launch Missing Person Appeals instantly, mobilising the community in minutes.
Location Sharing Guides We don’t force new downloads. We provide simple instructions on dropping a Google Maps Pin to trusted contacts, using the tools users already have.

Secure Your Community

Join the National Safety Network. The standard for public safety has changed. Don’t let your city rely on static signs. Contact our deployment team today to implement the Safety Links infrastructure in your area. Let’s build a safer, connected, and responsive environment for your people.